Developing marketing strategies and activations that break through.

34min of on-demand video.


  • None


Taught by Stephen Mikolajczak, a 20+ year Branding Veteran who has built brands across McDonald’s, Nestle, Mizuno, and IBM. If you’re a start-up looking to establish a brand for the very first time or an existing brand looking to reinvent yourself, this course will walk through creating a laser focus on understanding your audience, different ways to uncover audience insights, and embedding a continuous feedback loop for long term success of a brand.

Who this course is for:

  • Start-ups, Founders, Entrepreneurs, Small Business Owners, Brand Builders